Stephen Colbert Critiques the Ridiculous Marketing of 'Star Wars: The Force Awakens'

Star Wars is notorious for its high volume of promoted products and cross-brand advertising, not to mention the staggering billions of dollars that the franchise makes on toys and merchandise alone. Being a self-proclaimed diehard Star Wars fan himself, Stephen Colbert recently took a jab at the highly-anticipated forthcoming 'Episode VII' installment. Calling out the series' contrived marketing tactics, the late night host first exhibits a 'Luke Skywalker [Bath] Belt Kit' from the '70s, of whic...